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Digital Content Mobilizes yet Requires Readers' Engagement

Posted on 2012-Nov-26

by Gof (Google+)

253 the Obscurity


If your favorite digital bookshelf is full of bestselling genres, you may never hear about the obscure networked fiction, 253. Written by Geoff Ryman in 1996 during the explosive era when people had started to familiarize themselves with the advent of the dial-up connection. The author’s intent to transform various people’s stories via web technology was hugely hindered and buried under the recognition of general visitors. Although his book was printed in 1998 successfully, the frustration over the inaccessibility of digital content echoed Ryman’s disappointment with the text-ridden format with the ongoing absence of clickable links.

Making Your Ways to The Silent History


Following the hype of Ryman’s initiative, The Silent History application uses intricate design to weave in engrossing stories to be unfolded by their curious readers. Enhanced content makes the novel more engaging for readers whose reading experience supersedes the mundane daily genre of the day. These stories create “textual experiences” rather than a complete book and provide different perspectives from unlimited characterization based in numerous settings all at once. Atypical effort is interesting but it might not garner adequate attention in terms of commercial success.

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So far, 253 has not been digitized in Kindle tradition when The Silent History app similarly needs more readers to vote their opinion. Without complete customer ratings, the reader’s rating is missing and it might prove even harder for the content provider to attract new readers. Additionally, being limited by application platform might restrict a visitor’s opportunity to embrace readers of all walks of life.

Goodreads’ To-Read List


Even though avant-garde plots might make the headlines, little things like reader’s engagement or feedback are the tools that quickly summarize the author’s work and give the reader the clear-cut decision whether the reading is worth it or not. Goodreads CEO, Otis Chandler, realizes the power of reader and allows them to expand the life cycle of the book by forging a metric called To-Read. Basically, the list can backtrack the popularity of books that might have been out of print. Normally, new releases are the cupcake of everyone’s dream to be consumed but the To-Read list brings personal collections to forefront attention.

Marathon Book Promotion


Even though the green button ‘Want to Read’ somehow mimics Facebook’s ‘Like’, the wording specificity reveals limitless business opportunities for authors and publishers. Having readers add your book to their To-Read list instantly adds credibility to your writing and this metric can be traced fairly conveniently. More importantly, the list will then produce reviews that benefit your author’s reputation. Digital Book World draws the conclusion from the ongoing reading habit that book promotion should be a ‘marathon’ instead of a ‘sprint’ to make the better use of the endless shelf life of digital content.

Label: Marketing

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