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BB eBooks Newsletter – November 28, 2012
Dear Friend,
How has your Thanksgiving and shopping spree been so far? I bet the aroma of roasted turkeys has still lingered in your oven and your neighbor’s kitchen. May the festive delight fill your appetite with smile and happiness. Onto the blogosphere, writers are either on holiday mode or busying researching their feature article after the holidays but the two keywords- Black Friday and Thanksgiving-have a fair share of seasonal viral status.
Discoverability and New Reading Trends
A post about ‘discoverability’ garnered near viral status many people on our Facebook page saw the post. The term generates flexibility to make use of the writer’s community website, Goodreads, to gain exposure to the universal market. Goodreads may be a good tool to add to your marketing arsenal.
Readers have many more reasons to adopt eReading habits: they want to learn and escape from reality among other reasons. Apart from bringing imaginative entertainment right into your palms, eBooks can also educate students living in a remote area where learning materials are unreachable. The eBook ecosystem makes cost-effective delivery of textbooks a real possibility for future publishing.
Disruptive Innovation and Self-Promotion
David Gaughran came along with his intuitive analysis how self-publishers turn out to be the savior of the publishing industry as you and I may have already known. Pocket Books are brought back to our attention when its rising phenomenon upset the dominant publishers way back in 1939. Despite being accused of sabotage by publishing heavyweights, readers bought over 100,000,000 paperbacks. The secret behind such an ecstatic success started from a basic understanding of how much readers are willing to buy their book. ‘Indies’ also rose to commercial attention as they became a favorite part of the book’s supply chain.
For indie authors to stay competitive, being a self-promoter is a daily obligation. Social media is mentioned by many marketing experts but don’t be shy about experimenting with new technology. Doing a video chat with your fellow authors and readers might not be anything new, but you might want to explore filming a short clip to best describe your stories and place them on YouTube or Vimeo. You might simply need a presentation of still images with instrumental music to captivate your audience. This is an example of when a writer wants to tell an ordinary story with extraordinary sentimentality. The Miami Book Fair shows that authors should not neglect the use of video and other multimedia.
Are Serials Part of Your Strategy?
If telling stories is your incurable obsession, will you consider embarking upon Kindle Serials to constantly stay connected with your readers? Unlike any previously mentioned promotion, you keep the addiction to your project aflame via forums. Additionally, what if the restoration of your backlist titles can reenergize your career path on this digital odyssey? Don’t forget, that being an independent author or small press is about running a marathon, not a sprint.
Next week foresees the end of the eleventh month and it’s beginning to look a lot like Christmas. So, have yourself a jolly, merry, and wonderful week.
Yours sincerely,
The BB eBooks Team
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